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Oscenox is a new-age budget boutique hospitality brand that was founded in January 2018 with the goal of offering guests an affordable and enjoyable travel experience. The company aims to provide its customers with top-notch hospitality services and a personalized environment by offering customized packages and additional services that cater to their specific needs and requirements
Upon taking over the website, GrowXP faced the challenge of a poorly designed user interface with unattractive color schemes, confusing structure, and unreadable font. This led to a decrease in user trust and ultimately resulted in no bookings being made through the website. The website's slow speed of 16 on mobile was a significant issue for the GrowXP team, who typically deliver speeds of 50 or higher on NextJS. Additionally, the company's brand keywords were not ranking highly, leading to a decrease in potential leads. The overall value of the brand was also in decline.
Organic Sessions
1.5 Million+
1st Page Keyword
250+
Clicks
10,000
User
1.8 Million+
Call
800+
Leads
800+
By using 15 in-house making procedures of the hotel industry, We used digital marketing and built SEO friendly, fast-loading, and mobile-first indexing website on NextJS with 65+ speed on mobile to provide more bookings and less occupancy rate on weekdays as hotel owners expect
By using Figma, we showed to CEO “how the website user interface will look” on google before starting the coding
The earlier website was on WordPress but the current is on nextJS as the CEO had a demand for fast loading and customized coding website.
Now we are working on 40+ keywords to generate leads through the organic method. GrowXP works to generate more organic leads and reduce the % of getting leads through ads.
Google's business profile of oscenox's restaurant, hotel, and office listings had numerous flaws. The phone call option is not available, has not been verified by Google, and has not been properly optimized to generate more leads. We're working on several keywords to get GMB's profile to the top of the local pack.
We only run ads to promote the new property and increase booking on weekdays.
Our creative team manages social media management to increase followers and promote the brand
An automatic email messaging was set up sending to information about the level of points, required action, successful submissions and product validation.